Taylor J

ohnson

she/her/hers

Digital marketing concept

Marketing • Full Stack Web Development • Certified Project Manager • Certified Scrum Master

Bio

As a Certified Project Management Professional, Certified Scrum Master and Full Stack Web Developer, I bring a unique blend of technical expertise and project management skills to any team. In 2021, I completed a Full Stack Web Development bootcamp, in 2022 I became a Certified Scrum Master, and most recently earned my PMP certification.


I have had the privilege of working at some of the most well-known companies in the industry, including Google, Meta, and Twitter. At Twitter, I owned two of the largest communication programs for the developer platform, where I successfully led and conducted social and email marketing programs. I also launched a high performing social strategy, implemented a new social program management system for internal teams, maintained and enhanced all social and email processes and systems, and managed vendor relationships.


I am known among colleagues to be dependable, organized, and kind. My passions extend beyond my professional work, as I am dedicated to all things wellness, volunteering, and I love to learn.

Background

Expertise

  • Project Management
  • Agile & Waterfall Methodologies
  • Cross-team Collaboration
  • Concept Development
  • Content Moderation
  • Marketing
  • Operations
  • Social Media
  • Quality Assurance
  • Full Stack Web Development

walmart

Digital Media Manager - Creator & Influencer Operations,

2023-Present



Digital Marketing

Twitter

Social Marketing Manager, 2022-2023

Email & Content Marketing Manager, 2022-2022



Shopkick

Content Marketing Manager, 2021-2022

Senior Content Curator, 2020-2021

Content Curator, 2018-2020



meta

Instagram Spam Analyst, 2017-2018



Google

Content Review Specialist, 2017



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Education & Training

  • California State University, Monterey Bay (B.A., Communications, Journalism & Media Studies)
  • UCLA Extension (Full Stack Web Development Bootcamp)
  • Project Management Institute (Certified Project Management Professional, PMP®)
  • Scrum Alliance (Certified Scrum Master, CSM)
  • Atlassian (Jira Fundamentals Badge)
  • Twitter (Cross Border Advertising Badge)
  • Twitter (Ads Manager Badge)
  • Snap (Snapchat Essentials)
  • Snap (E-Commerce Essentials)
  • Snap (Ads Manager Campaign Optimization)
  • PMTraining (PMP® Exam Preparation Training)
  • 50+ LinkedIn Courses (marketing, project management, data analysis, and more)
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Tools & Software

  • Figma
  • Tableau
  • Photoshop
  • Canva
  • HTML
  • CSS
  • JavaScript


  • Microsoft Office
  • Adobe
  • Salesforce CRM
  • Braze CRM
  • Waterfall
  • SDLC
  • Jira
  • Data Analysis
  • Project Management
  • Scrum
  • Trello
  • ClickUp
  • Sprinklr


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Marketing

I've curated content for Fortune 100 companies

As a marketing professional, I have extensive experience developing and executing successful marketing strategies and campaigns targeting both B2B and B2C audiences. My expertise includes running social media, content, and email marketing programs, as well as analyzing data to measure the success of these efforts.


Throughout my career, I have worked with well-known companies such as Walmart, Target, Best Buy, and Google, where I have played a key role in developing and implementing effective marketing campaigns. I am highly skilled in creating engaging and impactful content across various marketing channels such as In-app banners, In-app Notifications, Email, In-app message, Push notifications, app content, and various social channels. I have a track record of achieving measurable results for my clients.

Experience

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Project Management

As a project management professional, I have extensive experience in leading cross-functional teams and delivering successful projects. I hold a Certified Scrum Master (CSM) certification and am currently working towards my Project Management Professional (PMP) certification.


Throughout my career, I have led daily design scrums and provided guidance and support to my team members, enabling them to perform at their best. I am known for my ability to create effective documentation, processes, and working agreements that help teams stay on track and meet their goals.


I have worked with leading companies such as Google, Meta, and Twitter, where I have successfully managed complex projects and ensured their timely completion. With my expertise in project management, I am confident in my ability to help any organization achieve its goals and deliver outstanding results.


Notebook with Toolls and Notes about Project Management

Experience

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Strategy

As a seasoned professional who excelled at creating, testing, and obtaining approval from the C-suite for email and social media strategies at Twitter, I have a proven track record of delivering results that exceeded expectations. My skills in developing a comprehensive email strategy with multiple levers, as well as crafting social media strategies that drove engagement and growth, allowed me to make a meaningful impact at Twitter.


Additionally, I developed content strategies for the Shopkick mobile app, which led to a 42% increase in app open rates, demonstrating my ability to identify and capitalize on opportunities to drive user engagement and brand loyalty. With a deep understanding of the industry and a commitment to delivering measurable results, I led strategic initiatives that drove business outcomes for Twitter and helped to establish the company as a leader in the social media space.

Experience

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Web Design

As a web development professional, I have a diverse range of skills and experience that enable me to create dynamic and engaging web solutions. I completed a Full Stack Web Development Bootcamp at UCLA Extension, which provided me with a strong foundation in web development technologies and frameworks. I have expertise in creating B2B and B2C marketing emails and email templates using HTML, CSS, and JavaScript.


I have collaborated with top companies such as Sephora, Sam's Club, and Old Navy, where I have created effective email campaigns that have delivered tangible results.


I am highly skilled in developing responsive and user-friendly websites that provide a seamless user experience. My ability to collaborate with teams and understand business requirements ensures that I am able to deliver high-quality solutions that exceed expectations. With my expertise in web development, I am confident in my ability to help any organization achieve its online goals and enhance its digital presence.



Experience

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Referrals

Ezequiel jaime

Director of art & Design

Shopkcik

Amy Udelson


Sunni Davis

Manager of marketing

& production Design

DIRECTOR OF MARKETING,

DEVELOPER PLATFORM

twitter

shopkick

I have only praise words for Taylor, we worked together closely at Shopkick's B2C marketing department for years. At that time, she was the link between designers, copywriters, account managers to make everything run nice and smooth. Her management defies time and space and helped everyone to meet the most impossible deadlines with the best outcomes. She also doesn't mind to get her hands dirty when needed. If your company has a dynamic marketing department and need someone to take it to the next level, Tay is the manager you are looking for.

Taylor is a rock star! I was lucky to have worked with her at Twitter. She is professional and able to deliver impactful projects, work cross-functionally, and lead meetings. At Twitter, she built and managed a marketing program from scratch with clear goals and KPIs. And she's just a really nice human too :)

I had the pleasure of being Taylor's manager for 4 years. She is a quick learner, extremely reliable, and can juggle many projects simultaneously. She is an organizational powerhouse who can tackle projects and make effective decisions. She is a leader who will take on tasks and see where the gaps are and is always looking for ways to improve relationships, processes, and projects. Taylor is a true joy to work with and anyone who has the pleasure of working with her will instantly see why she is a great asset.

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Projects

Website design

Designed and launched a personal professional portfolio website using Canva and custom domains.


View Here

Writing Samples

Projects

Projects

"Great things come from hard work and perseverance. No excuses."


-Kobe Bryant


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Community service

Americorps Member

Completed 700+ community service hours served as a tutor, mentor and role model, helping the students of San Jose thrive. Responsible for creating learning environments where all students feel supported, build on their strengths and fully engage in their learning.


Volunteer

The Thomas Carmen Food Pantry relies heavily on volunteers to carry out its mission of providing food and basic necessities to individuals and families in need. Played a critical role in helping to alleviate hunger and support the well-being of members of the local community.



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